Das standpunkt Magazin trägt interessante Informationen in unterschiedlichen Medienformaten zusammen und stattet sie mit weiterführenden Informationen aus.

standpoint at the “Young target group” conference

At the conference „Junge Zielgruppe“ of the Federal Association of German Newspaper Publishers (BDZV), Linus Luka Bahun presented the publishing concept of standpunkt – Magazin für wahre Werte. The annual conference in Berlin focused on the question of new media formats that newspaper publishers can implement in order to be more present among young target groups. Linus Luka Bahun spoke to editors, advertising experts and marketing experts on behalf of the standpunkt editorial team about relevant content, permanently available information in real time and the value of curating on Web 2.0. Special attention was also paid to the internal work processes of the young magazine editorial team. For example, a high degree of flexibility and the willingness to experiment are central: “We try out new things that we believe can fit in with our magazine. If they prove themselves, we’ll keep them, if they don’t, they’ll be discarded.” In addition, according to Bahun, it is important not to build one-way communication roads, but to facilitate a simple dialogue between authors and readers that will lead to positive real experiences in the long term.

standpunkt was awarded by the BDZV in 2013 for its cross-media approach. Since then, numerous prizes have been awarded, among others for journalistic articles and graphic design.

etc;

<BDZV Young Target Group 2014 Slide 2

etc;

etc;

<BDZV Young Target Group 2014 Slide 1